Sport promotion and sales management

Irwin, Richard L

Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy. -- Champaing : Human Kinetics, 2002. -- xiii, 457 s. -- ISBN : 0-7360-0320-7 : 2050.
I. Sutton, William Anthony, 1951- II. McCarthy, Larry M., 1954-


sport * marketing * sportovní management