Relationship marketing and its importance in the contemporary marketing management

Relationship marketing and its importance in the contemporary marketing management / Grazyna Rembielak-Vitchev .
In: Hradecké ekonomické dny 2009. Hradec Králové : Gaudeamus, 2009. Hradecké ekonomické dny 2009. s. 349-355 : 1 tb., il. . http://fim2.uhk.cz/hed/data/sbornik/SBORNIK2009_II.pdf .