Exploring the nature of mission statements

Bachmann, Pavel, 1974-

Exploring the nature of mission statements : case of Czech nonprofit organizations / Pavel Bachmann, Jiří Haviger. -- 7 tabulek. -- Abstrakt: Organizational professionalism of non-profit sector has reflected in increasing awareness for developing a high-quality mission as well as for its proper communication towards strategic stakeholders in (board, employees, volunteers) and out (donors, community, government, partners) the organization. The presented study focuses on finding of qualitative and quantitative nature of missions communicated by organisations on the Internet. The research sample (N=703) consists of organisations with accessible web pages obtained by random selection from the official databases of nonprofits representing all regular and legal forms of Czech non-profit organisations. Internet mediated research, explicitly the content analysis of organisational websites, was chosen as the main research tool. Specifically, the research deals with presence, location, focus and length of missions. -- Dostupné též v elektronické podobě.
In: Hradecké ekonomické dny. -- Hradec Economic Days. -- Hradec Králové: University of Hradec Králové, 2016. -- 457 s.. -- ISSN 2464-6059. -- 978-80-7435-633-9. -- S. 41-50 (tištěný sborník), s. 47-56 (online zdroj).
I. Haviger, Jiří, 1972-


neziskové organizace - Česko * neziskový sektor - Česko * WWW stránky * obsahová analýza * výzkum - Česko - 2013-2014 * články ze sborníku