Rational choice theory and cognitive science to understand evaluation and appropriation of technological products by users

ZEJDA, David. Rational choice theory and cognitive science to understand evaluation and appropriation of technological products by users. In Hradec Ekonomic Days 2013. 1st ed. 549 s. ISBN 978-80-7435-251-5 (brož.) Hradecké ekonomické dny 2013. Hradec Králové : Gaudeamus, 2013, s. 515-520.