Customer relationship management in service oriented organizations

FORMÁNKOVÁ, Sylvie - VONDRÁKOVÁ, Pavla - HRDLIČKOVÁ, Andrea. Customer relationship management in service oriented organizations. In Hradecké ekonomické dny Hradec Economic Days 2015. 1st edition. Hradec Králové: Gaudeamus, 2015 373 stran. ISBN 978-80-7435-549-3, s. 133-139.