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1.Tradiční a nové v marketingové komunikaci
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Tradiční a nové v marketingové komunikaci / Radim Bačuvčík a kol. . Zlín : VeRBuM, 2011 . 218 s . ISBN 978-80-87500-04-0 (brož.) . http://toc.nkp.cz/NKC/201108/contents/nkc20112201091_1.pdf . [1, currently available 1]

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