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    Banking marketing in customer value creation = Marketing bankowy w kreowaniu wartości dla klienta / Dorota Bednarska-Olejniczak .
    In: Hradec Economic Days 2012 [256 s.]. ISBN 978-80-7435-172-3 (brož.) Hradecké ekonomické dny 2012. Hradec Králové : Gaudeamus, 2012. S. 20-24 . http://fim2.uhk.cz/hed/data/proceedings_2012_2.pdf .
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