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    Internal and online marketing communication of Czech companies / Zdeněk Smutný, Radim Čermák, Martin Tománek .
    In: Hradecké ekonomické dny. Hradec Economic Days 2015. Hradec Králové: Gaudeamus, 2015 [353 stran]. ISBN 978-80-7435-550-9. S. 192-198 . http://fim2.uhk.cz/hed/data/proceedings_2015_5.pdf .
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