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Marketing : produktový mix - tvorba inovací produktů / Jaroslav Hadraba . Plzeň : Vydavatelství a nakladatelství Aleš Čeněk, 2004 . 215 s . ISBN 80-86473-89-9 (brož.) . [2, currently available 2]

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Univerzitní knihovna UHK 0 2 0 0
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