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Current state of QR codes usage in retail industry in the Czech Republic

	Článek! Pro signaturu klikni na odkaz In
Main entry-name	Čechurová, Lenka (author)
Title statement	Current state of QR codes usage in retail industry in the Czech Republic / Lenka Čechurová
Phys.des.	3 tabulky
	Dostupné též v elektronické podobě
In	Hradecké ekonomické dny. Hradec Economic Days. - S. 124-129 (tištěný sborník), s. 130-135 (online zdroj)
Subj. Headings	maloobchod
	QR kódy
	automatická identifikace
	mobilní technologie
	výzkum - Česko - 2015
Form, Genre	články ze sborníku
Annotation	Retail industry has been changing rapidly over past decade. Various modern technologies have been implemented in store units with numerous goals. One of the key goals is to attract customer and provide him with shopping experience. QR codes represent a cheap and easy way to gain this goal. In this paper the results of two followup researches are presented. In the Czech Republic the usage of QR codes by retailers or producers of goods is very limited but slowly grows over years. The continuous results of the research held in 2015 suggest that the potential of QR codes in terms of the encrypted information is not fulfilled.
Conspect	681.5 - Automatizační a řídicí technika
Country	Česko
Language	English
URL	http://fim2.uhk.cz/hed/data/proceedings_2016_1.pdf
Database	Articles
References	- Source document

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Number of the records: 1