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Personnel marketing at companies in the Liberec region

	Článek! Pro signaturu klikni na odkaz In
Main entry-name	Myslivcová, Světlana, 1967- (author)
Title statement	Personnel marketing at companies in the Liberec region / Světlana Myslivcová
Phys.des.	2 tabulky
	Dostupné též v elektronické podobě
In	Hradecké ekonomické dny. Hradec Economic Days. - S. 236-241 (tištěný sborník), s. 691-696 (online zdroj)
Subj. Headings	personální marketing
	personální management
	kvantitativní výzkum - Česko - 2015
	Liberecký kraj (Česko : 2000-)
Form, Genre	články ze sborníku
Annotation	The main subject of this article is personnel marketing and its practical application in companies in the Liberec Region. Quantitative research was used to determine whether human resources experts use the concept of personnel marketing in practice and how they understand the term "personnel marketing" itself. Personnel marketing is presented in this article as a tool for generating a competitive advantage, a resource that encompasses both personnel and marketing activities.
Conspect	005 - Management. Řízení
Country	Česko
Language	English
URL	http://fim2.uhk.cz/hed/data/proceedings_2016_1.pdf
Database	Articles
References	- Source document

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