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The importance of country of origin in buying behaviour of Slovak consumers in selected product categories
Článek! Pro signaturu klikni na odkaz In Main entry-name Olšavský, František (author) Title statement The importance of country of origin in buying behaviour of Slovak consumers in selected product categories / František Olšavský Phys.des. 2 tabulky Dostupné též v elektronické podobě In Hradecké ekonomické dny. Hradec Economic Days. - S. 301-307 (tištěný sborník), s. 756-762 (online zdroj) Subj. Headings spotřebitelské chování - Slovensko nakupování - Slovensko původ zboží označení původu zeměpisná označení výzkum - Slovensko - 2013 Form, Genre články ze sborníku Annotation Many scientific sources usually extend topic of country of origin (CoO) in the advocacy of national interests of states, in the international marketing, in the retail policy or in the consumer protection. In this article is CoO described as the factor taken into account by consumers when buying three different product categories: food; footwear and textiles; and consumer goods. Based on the representative research, detailed testing shows, that gender, age, education and net income can influence attitudes to buy domestic products with different impact on each product category. Buying behaviour seems to be connected with level of education and net income, but both factors are not relevant for cluster analysis. Conspect 366 - Ochrana spotřebitele. Chování spotřebitele Country Česko Language English URL http://fim2.uhk.cz/hed/data/proceedings_2016_1.pdf Database Articles References - Source document 
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