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Marketing

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    Main entry-name Berkowitz, Eric N. (author)
    Title statementMarketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
    Another responsib. Kerin, Roger A., 1947- (author)
    Rudelius, William (author)
    Edition statement2nd ed.
    Issue dataHomewood : IRWIN, 1989.
    Phys.des.xxv, 752 s. : barev. il.
    ISBN0-256-07513-1 : (váz.)
    0-256-07515-8
    Subj. Headings marketing
    teorie marketingu
    marketingové strategie
    marketingové nástroje
    Conspect658 - Řízení a správa podniku
    CountrySpojené státy americké
    LanguageEnglish
    Copy count1, currently available 1
    DatabaseNaučná literatura
    book

    book

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    Call numberTrack No.LocationSublocationInfo
    65334303415KnihovnaII

Number of the records: 1  

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