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Insights: readings in marketing

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    Main entry-name Zikmund, William G., 1943- (author)
    Title statementInsights: readings in marketing / Wiliam G. Zikmund, Michael d'Amico, Faye W. Gilbert
    Another responsib. d'Amico, Michael (author)
    Gilbert, Faye W. (author)
    Issue dataMinneapolis : West Publishing Company, c1995
    Phys.des.v, 69 s.
    ISBN0-314-05664-5
    Subj. Headings marketing
    podnikatelská strategie
    přímý marketing
    Conspect658 - Řízení a správa podniku
    UDC330
    CountrySpojené státy americké
    LanguageEnglish
    Copy count1, currently available 1
    DatabaseNaučná literatura
    book

    book

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    Call numberTrack No.LocationSublocationInfo
    72668389957KnihovnaII

Number of the records: 1  

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