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Marketing

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    Title statementMarketing / Eric N. Berkowitz ... [et al.]
    Another responsib. Berkowitz, Eric N. (author)
    Edition statement4th ed.
    Issue dataBurr Ridge : IRWIN, 1994.
    Phys.des.xxviii, 787 s. : obr.
    ISBN0-256-13221-6
    EditionThe Irwin series in marketing
    Subj. Headings marketing
    marketing podniku
    mezinárodní marketing
    teorie marketingu
    marketingové strategie
    marketingové nástroje
    Conspect658 - Řízení a správa podniku
    CountrySpojené státy americké
    LanguageEnglish
    Copy count1, currently available 1
    DatabaseNaučná literatura
    View book information on page www.obalkyknih.cz

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    Call numberTrack No.LocationSublocationInfo
    82039420606KnihovnaII

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