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Arts marketing insights
Main entry-name Bernstein, Joanne Scheff, 1945- (author) Title statement Arts marketing insights : the dynamics of building and retaining performing arts audiences / Joanne Scheff Bernstein ; foreword by Philip Kotler Another responsib. Kotler, Philip, 1931- (author of introduction)
Edition statement 1st ed. Issue data San Francisco : Jossey-Bass, 2007 Phys.des. xx, 294 s. ISBN 978-0-7879-7844-0 (hbk.) Wrong ISBN 0-7879-7844-2 Subj. Headings marketing marketing umění marketing kultury marketingové strategie marketingové nástroje marketingová komunikace Conspect 659 - Reklama. Public relations. Média Country Spojené státy americké Language English Copy count 1, currently available 1 Database Naučná literatura 
book
Call number Track No. Location Sublocation Info 83339 424603 Knihovna II
Number of the records: 1