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Current state of QR codes usage in retail industry in the Czech Republic
Článek! Pro signaturu klikni na odkaz In Main entry-name Čechurová, Lenka (author) Title statement Current state of QR codes usage in retail industry in the Czech Republic / Lenka Čechurová Phys.des. 3 tabulky Dostupné též v elektronické podobě In Hradecké ekonomické dny. Hradec Economic Days. - S. 124-129 (tištěný sborník), s. 130-135 (online zdroj) Subj. Headings maloobchod QR kódy automatická identifikace mobilní technologie výzkum - Česko - 2015 Form, Genre články ze sborníku Annotation Retail industry has been changing rapidly over past decade. Various modern technologies have been implemented in store units with numerous goals. One of the key goals is to attract customer and provide him with shopping experience. QR codes represent a cheap and easy way to gain this goal. In this paper the results of two followup researches are presented. In the Czech Republic the usage of QR codes by retailers or producers of goods is very limited but slowly grows over years. The continuous results of the research held in 2015 suggest that the potential of QR codes in terms of the encrypted information is not fulfilled. Conspect 681.5 - Automatizační a řídicí technika Country Česko Language English URL http://fim2.uhk.cz/hed/data/proceedings_2016_1.pdf Database Articles References - Source document article
Number of the records: 1