Rational choice theory and cognitive science to understand evaluation and appropriation of technological products by users

Rational choice theory and cognitive science to understand evaluation and appropriation of technological products by users / David Zejda .
In: Hradec Ekonomic Days 2013 [549 s.]. ISBN 978-80-7435-251-5 (brož.) Hradecké ekonomické dny 2013. Hradec Králové : Gaudeamus, 2013. S. 515-520 . http://fim2.uhk.cz/hed/data/proceedings_2013_3.pdf .