Handbook on tourism destination branding

Handbook

Handbook on tourism destination branding / with an introduction by Simon Anholt. -- Madrid : World Tourism Organization and the European Travel Commission, c2009. -- xxx, 165 s. : il. -- ISBN : 978-92-844-1311-9 (UNWTO : brož.). -- 978-92-990050-6-4 (ETC).
I. Anholt, Simon II. World Tourism Organization III. European Travel Commission


marketing destinací * marketing cestovního ruchu * cestovní ruch * příručky