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Current state of QR codes usage in retail industry in the Czech Republic
SYS 0043091 LBL 00000naa-a22^^^^^7i-4500 003 CZ-HkUHK 005 20170614111431.3 008 170501s2016----xr-||||||||||-10|-0-eng-d 040 $a HKD002 $b cze $e rda 072 $2 Konspekt $a 681.5 $x Automatizační a řídicí technika $9 19 $T . $7 hk_us_auth*m0351629 100 1-
$7 hk_us_auth*0072861 $a Čechurová, Lenka $4 aut 245 10
$a Current state of QR codes usage in retail industry in the Czech Republic / $c Lenka Čechurová 300 $b 3 tabulky 336 $a text $b txt $2 rdacontent 337 $a bez média $b n $2 rdamedia 337 $a počítač $b c $2 rdamedia 338 $a svazek $b nc $2 rdacarrier 338 $a online zdroj $b cr $2 rdacarrier 520 3-
$a Retail industry has been changing rapidly over past decade. Various modern technologies have been implemented in store units with numerous goals. One of the key goals is to attract customer and provide him with shopping experience. QR codes represent a cheap and easy way to gain this goal. In this paper the results of two followup researches are presented. In the Czech Republic the usage of QR codes by retailers or producers of goods is very limited but slowly grows over years. The continuous results of the research held in 2015 suggest that the potential of QR codes in terms of the encrypted information is not fulfilled. 530 $a Dostupné též v elektronické podobě 650 07
$7 hk_us_auth*m0073808 $a maloobchod $2 czenas 650 07
$7 hk_us_auth*0092060 $a QR kódy $2 czenas 650 07
$7 hk_us_auth*0092061 $a automatická identifikace $2 czenas 650 04
$7 hk_us_auth*0009582 $a mobilní technologie 650 04
$7 hk_us_auth*0008313 $a výzkum $z Česko $y 2015 655 -4
$7 hk_us_auth*0008276 $a články ze sborníku 773 0-
$w hk_us_cat*0041546 $a Hradecké ekonomické dny $t Hradec Economic Days $d Hradec Králové: University of Hradec Králové, 2016 $h 457 s. $x 2464-6059 $z 978-80-7435-633-9 $7 m2am $g S. 124-129 (tištěný sborník), s. 130-135 (online zdroj) 856 41
$u http://fim2.uhk.cz/hed/data/proceedings_2016_1.pdf $y Elektronická verze 910 $a HKD002 $t rm
Number of the records: 1