Current state of QR codes usage in retail industry in the Czech Republic

Čechurová, Lenka

Current state of QR codes usage in retail industry in the Czech Republic / Lenka Čechurová. -- 3 tabulky. -- Abstract: Retail industry has been changing rapidly over past decade. Various modern technologies have been implemented in store units with numerous goals. One of the key goals is to attract customer and provide him with shopping experience. QR codes represent a cheap and easy way to gain this goal. In this paper the results of two followup researches are presented. In the Czech Republic the usage of QR codes by retailers or producers of goods is very limited but slowly grows over years. The continuous results of the research held in 2015 suggest that the potential of QR codes in terms of the encrypted information is not fulfilled. -- Dostupné též v elektronické podobě.
In: Hradecké ekonomické dny. -- Hradec Economic Days. -- Hradec Králové: University of Hradec Králové, 2016. -- 457 s.. -- ISSN 2464-6059. -- 978-80-7435-633-9. -- S. 124-129 (tištěný sborník), s. 130-135 (online zdroj).

maloobchod * QR kódy * automatická identifikace * mobilní technologie * výzkum - Česko - 2015 * články ze sborníku