Insights: readings in marketing

Zikmund, William G., 1943-

Insights: readings in marketing / Wiliam G. Zikmund, Michael d'Amico, Faye W. Gilbert. -- Minneapolis : West Publishing Company, c1995. -- v, 69 s. -- ISBN : 0-314-05664-5.
I. d'Amico, Michael II. Gilbert, Faye W


marketing * přímý marketing * podnikatelská strategie
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