Number of the records: 1
Arts marketing insights
SYS m0542578 LBL 00000nam-a22^^^^^3a-4500 003 CZ-HkUHK 005 20090313130222.0 008 090305s2007----xxu----e------|||-||eng-d 020 $a 978-0-7879-7844-0 (hbk.) $z 0-7879-7844-2 040 $a HKD002 $b cze 041 0-
$a eng 072 -7
$a 659 $x Reklama. Public relations. Média $2 Konspekt $T . $7 hk_us_auth*m0351122 100 1-
$7 hk_us_auth*m0545402 $a Bernstein, Joanne Scheff, $d 1945- $4 aut 245 10
$a Arts marketing insights : $b the dynamics of building and retaining performing arts audiences / $c Joanne Scheff Bernstein ; foreword by Philip Kotler 250 $a 1st ed. 260 $a San Francisco : $b Jossey-Bass, $c 2007 300 $a xx, 294 s. 650 07
$7 hk_us_auth*m0048218 $a marketing $2 czenas 650 04
$7 hk_us_auth*0018460 $a marketing umění 650 07
$7 hk_us_auth*0019577 $a marketing kultury $2 czenas 650 04
$7 hk_us_auth*0008944 $a marketingové strategie 650 04
$7 hk_us_auth*0010825 $a marketingové nástroje 650 07
$7 hk_us_auth*0008943 $a marketingová komunikace $2 czenas 700 1-
$7 hk_us_auth*m0358603 $a Kotler, Philip, $d 1931- $4 aui 910 $a HKD002 $b 83339-II
Number of the records: 1