Marketing

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc O. Opresnik. -- Thirteenth edition,
: Global edition. -- Harlow : Pearson, [2017]. -- ©2017. -- 669 stran : barevné ilustrace ; 28 cm. -- "Authorized adaptation from the United States edition, entitled Marketing: an introduction, 13th edition, ISBN 978-0-13-414953-0, by gary Armstrong and Philip Kotler, published by Pearson Education c2016"--Rub titulní strany. -- Terminologický slovník. -- Obsahuje bibliografii a rejstřík. -- ISBN : 978-1-292-14650-8. -- 978-1-292-14650-8 (brož.) ISBN (invalid) 1-292-14650-8.
I. Kotler, Philip, 1931- II. Opresnik, Marc Oliver, 1969-


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