Business research methods

Cooper, Donald R

Business research methods / Donald R. Cooper, Pamela S. Schindler. -- 10th ed. -- Boston : McGraw-Hill, 2008. -- xxii, 746 s. + 1 DVD. -- (McGraw-Hill/Irwin series operations and decision sciences). -- ISBN : 0-07-340175-7.
I. Schindler, Pamela S


management * podnikání * trh * výzkum