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Personal cultural orientation and consumer ethnocentrism

  1. WANNINAYAKE, W. M. C. Bandara - CHOVANCOVÁ, Miloslava. Personal cultural orientation and consumer ethnocentrism : exploring the moderating role of gender. In Hradec Economic Days 2012. 1st ed. 256 s. ISBN 978-80-7435-172-3 (brož.) Hradecké ekonomické dny 2012. Hradec Králové : Gaudeamus, 2012, s. 221-226.
Number of the records: 1  

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