Number of the records: 1
Advertising
SYS m0450092 LBL 00000nam-a22^^^^^3a-4500 003 CZ-HkUHK 005 20110520073553.0 008 070801s1995----xxu----e------|||-||eng-d 020 $a 0-13-723248-9 040 $a HKD002 $b cze 041 0-
$a eng 072 -7
$a 659 $x Reklama. Public relations. Média $2 Konspekt $T . $7 hk_us_auth*m0351122 080 $a 330 $2 MRF-sel 100 1-
$7 hk_us_auth*m0450481 $a Pearce, Charles $q R. Charles $4 aut 245 10
$a Advertising : $b principles and practice annotated instructor's edition / $c Charles Pearce 250 $a 3rd ed. 260 $a Englewood Cliffs : $b Prentice Hall, $c 1995 300 $a xxv, 815 s. 650 04
$7 hk_us_auth*m0080110 $a reklama a propagace 650 07
$7 hk_us_auth*m0048218 $a marketing $2 czenas 650 04
$7 hk_us_auth*0015241 $a tvorba reklamy 650 04
$7 hk_us_auth*0019918 $a reklamní média 650 04
$7 hk_us_auth*0017910 $a reklamní metody 650 07
$7 hk_us_auth*0015242 $a psychologie reklamy $2 czenas 910 $a HKD002 $b 79617-II
Number of the records: 1