Education in internal communication and knowledge implementation in corporate practice

Kašparová, Bohdana

Education in internal communication and knowledge implementation in corporate practice / Bohdana Kašparová, Zuzana Boučková, Petra Marešová, Kamil Kuča. -- 1 tabulka. -- Abstract: Communication within corporation forms the foundation of business culture. The aim of this research is to assess the practical implementation of knowledge gained from internal communication education programs. Behavioral strategies of Czech firms were compared with multinational organizations. This research also draws the comparison between motives of companies directly financing their education and motives of companies financed from grants. Multinational organizations don´t plan on implementing systematic changes in communication despite their employees suffering from higher stress levels. Czech firms do implement changes but frequently doing so in a form of internal guidelines at the expense of practical implementation. Managers who themselves didn´t take part in these courses do not further implement their knowledge into practice. -- Dostupné též v elektronické podobě.
In: Hradecké ekonomické dny. -- Hradec Economic Days. -- Hradec Králové: University of Hradec Králové, 2016. -- 457 s.. -- ISSN 2464-6059. -- 978-80-7435-633-9. -- S. 318-235 (tištěný sborník), s. 324-331 (online zdroj).
I. Boučková, Zuzana II. Marešová, Petra III. Kuča, Kamil, 1978-


podniková komunikace * výzkum - Česko * manažerská komunikace * kultura organizace * články ze sborníku