Personnel marketing at companies in the Liberec region

Myslivcová, Světlana, 1967-

Personnel marketing at companies in the Liberec region / Světlana Myslivcová. -- 2 tabulky. -- Abstract: The main subject of this article is personnel marketing and its practical application in companies in the Liberec Region. Quantitative research was used to determine whether human resources experts use the concept of personnel marketing in practice and how they understand the term "personnel marketing" itself. Personnel marketing is presented in this article as a tool for generating a competitive advantage, a resource that encompasses both personnel and marketing activities. -- Dostupné též v elektronické podobě.
In: Hradecké ekonomické dny. -- Hradec Economic Days. -- 411 s.. -- Hradec Králové: University of Hradec Králové, 2016. -- ISSN 2464-6059. -- 978-80-7435-634-6. -- S. 236-241 (tištěný sborník), s. 691-696 (online zdroj).

personální marketing * personální management * kvantitativní výzkum - Česko - 2015 * Liberecký kraj (Česko : 2000-) * články ze sborníku